The proliferation of comments, blogs and tweets in the World Wide Web seem to be used as a new avenue for voicing out one’s estimation of current events, gadgets or any broadcasted new bulletins. Regardless of age, gender or profession, every person has something to say and the internet became a tool to release people’s view of things. Too much of this may develop the mentality that one is already an expert of the ins and outs of social media and that if any posting made creates a massive umber of hits or tweets then they can start calling themselves as social media consultants.
It’s so unfortunate, that being called a consultant demoted the person to a level of a prolific blogger. Consultants are perceived as people having the expertise or the authority over a certain field or profession. They know the present status of their turf and can forecast future trends; Thus being called a consultant for social media commands pre-requisites that only real experts can provide. The following is a checklist that should at least be ticked off if you are on the hunt for a social media expert that can not only give you the adage of the field but also can apply it.
He or she must possess detailed, thorough and exhaustive information about the different social media services available on the internet. The ability to harness this information and how to handle and make use of them for practical purposes should be present in them.
Another vital characteristic is that an expert in social media must have a reliable personal history in promotion, marketing and even sales. A person with substantial experience in such fields will always cause instinctual evaluation leading to better outcome than people who base their assessment on theoretical knowledge. It will also provide a deep well of examples that will clarify the point being stated in their postings. Proficiency will cause the person to develop business strategies that are both feasible on paper and on actual social media grounds. In all of these, the consultant should always keep in mind that the purpose for each post is to be translated to awareness leading to sales. Companies always expect the return of investment for every expense made.
The ability to develop creative and informative piece of writing about the product or services in consideration of the client will definitely be a plus point to the advisor. The skill of putting thoughts into words, to elaborate and summarize and eventually produce a good story line will be attracting more audience causing a positive effect on its consumer responsiveness. Interaction made in due time, might be trade generated.
If we will assess the website of several excellent social media consultants, we will find out the existence of the above traits and so much more. There is a lot to be learned in this uncapped field of social media. Lots of stones have yet to be unturned, thus there are more risk to be encountered. However, true experts are not overwhelmed. They are not intimidated for they know how to dance to different tune regarding their business.